Start-ups Need to Learn to Pitch to More than Just Investors

New Event Picks Up Where Traditional Pitch Events Fall Short

For Immediate Release: Start-ups and small businesses can learn to pitch more than just investors at Pitch Refinery September 22nd and 23rd in Chicago IL.


Entrepreneur and filmmaker Melissa Pierce has seen her share of start-up pitch events, and although she understands their value, she believes we could be doing a lot more to prepare entrepreneurs and small business owners to share their ideas. That’s why Melissa founded Pitch Refinery, a two day event in Chicago, September 22nd and 23rd, with an additional online mentoring program, that focuses on media training and presentation skills for entrepreneurs.  

Statistically, only half of small business owners go to college and only a small percentage of that half attend business schools to learn presentation technique, but having the skills and confidence to pitch media, business partners, and clients can make all the difference in a crowded marketplace. This is especially true for women and minorities where not having these skills is one of the many contributing factors to why only 3-5% of women owned businesses receive venture backing, and why an even smaller percent are mentioned in the media according to a recent UNC study

“It’s imperative that today’s entrepreneur has the skills and confidence to present her ideas in a variety of formats, the business world is not going to make concessions for a business woman who can’t articulate her message.” – says Melissa Pierce, and she is determined that her company Pitch Refinery helps entrepreneurs do just that. “I organized Pitch Refinery because as a business owner and serial entrepreneur, I need to know these things.”

With world class presenters like Edelman Chicago’s President Rick Murray, Rosa Parks Advisory President and former Wall Street executive Whitney Johnson, HBR writer and former CEO Nilofer Merchant, television personality Miss Lori, and author and CEO Tara Hunt, Pitch Refinery mixes presentations, workshops, and on-site skills practice. Not only will there be mock interviews and negotiations, personal style advice, and quick pitch competitions, there is also an interesting twist, a “Come as You Will Be” red carpet event where attendees arrive as their future selves. If anything, Pitch Refinery will truly preparing attendees for their future success. 

Pitch Refinery is open for attendee registration and sponsorship opportunities.


For more information please contact:
Melissa Pierce
Pitch Refinery
email us
pitchrefinery.com